Poppi Dominates Coachella with Lemon-Lime Launch and Influencer Hype
The 2024 COACHELLA MUSIC FESTIVAL, LLC was undoubtedly the domain of one rising beverage brand - poppi . The wellness-focused soda company made a major splash at the iconic event, leveraging a high-profile partnership with influencer Alix Earle and the debut of its new Lemon Lime flavor.
Poppi's presence at Coachella was hard to miss, with branded activations that went beyond the standard festival booth. The centerpiece was the "Poppi House," a fully immersive experience drenched in the brand's signature lemon-lime aesthetic. From the exterior signage to the interior decor and serving stations, every element seamlessly integrated the new Lemon Lime flavor.
Leading the charge at the Poppi House was Alix Earle, the social media sensation who had recently become an exclusive partner for the brand. Earle was seen sipping the Lemon Lime drinks throughout the event, even coining the term "Coachearlea" to describe her Poppi-fueled Coachella experience.
"Poppi was literally everywhere at Coachella this year - it felt like the official drink of the festival," Earle said. "The new Lemon Lime flavor was so refreshing and the perfect complement to the desert heat. I was proud to rep a brand that I truly love and use daily."
Rather than enlisting a large stable of influencers, Poppi chose to go all-in on Earle as its primary festival ambassador. This strategy paid off in the form of viral TikTok content and widespread social media buzz, as Earle's legion of followers clamored to experience the Poppi House for themselves.
"Our goal was to make Poppi the must-have beverage of Coachella, and I'd say we accomplished that and then some," said Poppi founder Allison Ellsworth . "Coupling the debut of our delicious new flavor with Alix's infectious enthusiasm allowed us to really capture the spirit of the festival and drive incredible engagement with our target Gen Z and millennial consumers."
Poppi's highly visible presence and singular influencer focus paid off, as the brand reported a 200% spike in sales during Coachella weekend. The Lemon Lime launch was a particular hit, with the flavor quickly selling out across festival activations and local retailers.
The Coachella activation was the latest success in Poppi's rapid ascent. The brand has seen exponential growth in the past year, expanding distribution to over 10,000 retail locations nationwide. With its innovative, better-for-you formulations and savvy marketing, Poppi appears poised to continue dominating the functional beverage space.